Art directed and photographed styled images for packaging and catalogs. Designed packaging prolifically under tight deadlines. Provided copy writing and industrial design as needed. Also responsible for press kits, catalogs, trade show graphics and digital assets across three core brands. Designed packaging for private label brands including Sur La Table, Crate & Barrel and William Sonoma among others. Initiated website overhaul. Completed phase 1 - Design and UX.