CALOPTIX - Visual Storyteller
Develop and champion creative strategy for CalOptix corporate identity and 5 product brands. Develop and implement marketing strategies to launch new products. Manage PR with an emphasis effective and scrappy exposure opportunities. Initiate and develop/manage content for print, web, packaging, trade shows, social & emails.
Defined corporate identity, created strategy and direction (messaging, photography, packaging, typography, overall look & feel ... brand identity systems) for 5 brands, planned and executed product launch - industry trade show (environmental) design, visual design and UX implementation for re-branded B2B website , developed social media strategy, defined strategy and execution for email marketing campaigns exponentially increasing sales and awareness.