CALOPTIX - Visual Storyteller

Develop and champion creative strategy for CalOptix corporate identity and 5 product brands. Develop and implement marketing strategies to launch new products. Manage PR with an emphasis effective and scrappy exposure opportunities. Initiate and develop/manage content for print, web, packaging, trade shows, social & emails.
Defined corporate identity, created strategy and direction (messaging, photography, packaging, typography, overall look & feel ... brand identity systems) for 5 brands, planned and executed product launch - industry trade show (environmental) design, visual design and UX implementation for re-branded B2B website , developed social media strategy, defined strategy and execution for email marketing campaigns exponentially increasing sales and awareness.

 

rove
rove

packaging - structural and insert design; logo design; brand development

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logo
logo

Rove readers - logo design; brand development

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rove readers
rove readers

story graphic -Rove readers - logo design; brand development

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allo reader logo
allo reader logo

logo & brand design

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allo brand digital
allo brand digital

story graphic -Rove readers - logo design; brand development

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allo
allo

packaging - structural and insert design; logo design; brand development

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allo brand page
allo brand page

B2B catalog - allo readers brand page

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typography
typography

allo sub line

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digital graphic
digital graphic

multi use - brand relevant - digital/social media & industry graphic

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B2B catalog cover
B2B catalog cover

One in a series of seasonal covers

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email graphic
email graphic

B2B

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email promotion graphic
email promotion graphic

many use design B2B

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